A book is the ultimate mass-produced commodity. It is a rectangular object that stacks easily and can be made cheaply in great numbers…
What the icelandic artist group Meðgönguljóð propose for the SOUNDOUT! festival is to make the book itself an integral part of the reading process—to link readers to the books they consume on an emotional and physical level. They focus on the physical presentation of the book, on its creation, it‘s literal binding, its birth, as a literary happening.

How can we make the written word relevant in a fast-paced, visually-obsessed world?

Valgerður Þóroddsdóttir set an experimental example at Soundout

Photo by Hörður Sveinsson