Social fiction 2.0 is a storytelling experiment expanding over several social media channels in video, audio and text. Usually that is called “transmedia storytelling” as you can see in the American TV series „Lost“ or Christian Ulmens „About:Kate“ (Germany). There is but one difference to social fiction 2.0. The story of Anne Utz shows who has the right to speak on fb and the like and who has not. Without doubt it is no media strategy but politicial theatre.